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1,100 Cookie Stores in 8 Years, Hospitality Is the New Front Door & The £100 Marketing Hack

Jun 10, 2026

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5 min read

1,100 Cookie Stores in 8 Years, Hospitality Is the New Front Door & The £100 Marketing Hack

Max Shipman
Max Shipman
The Bakery Built On Second Chances, Why Padel Is Your Next Big Opportunity & £898m On The Table This Summer

May 27, 2026

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5 min read

The Bakery Built On Second Chances, Why Padel Is Your Next Big Opportunity & £898m On The Table This Summer

Max Shipman
Max Shipman
The Coffee Franchise That Broke The Rules, Deliveroo Gets Into Bookings & A Digitisation Wake-Up Call

May 13, 2026

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5 min read

The Coffee Franchise That Broke The Rules, Deliveroo Gets Into Bookings & A Digitisation Wake-Up Call

Max Shipman
Max Shipman
Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

Apr 29, 2026

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4 min read

Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

Max Shipman
Max Shipman
The $48k Taco Van, Travel Hubs Are Booming & Why I'd Launch A Hospitality Business Right Now

Apr 15, 2026

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9 min read

The $48k Taco Van, Travel Hubs Are Booming & Why I'd Launch A Hospitality Business Right Now

Max Shipman
Max Shipman
The New Way to Reach Gen Z, The Regions are Winning & The Pie Brand You Haven't Heard Of

Apr 1, 2026

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8 min read

The New Way to Reach Gen Z, The Regions are Winning & The Pie Brand You Haven't Heard Of

Max Shipman
Max Shipman
The World's Most Famous Hot Dog, Bakeries on the Rise & A Franchising Warning

Mar 18, 2026

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8 min read

The World's Most Famous Hot Dog, Bakeries on the Rise & A Franchising Warning

Max Shipman
Max Shipman
New Openings, Vertical Farming & What Nick Jones Taught Me

Feb 25, 2026

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8 min read

New Openings, Vertical Farming & What Nick Jones Taught Me

Max Shipman
Max Shipman
Danish Coffee Domination, £80k Robot Kitchens & Why Loyalty Still Matters

Feb 11, 2026

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8 min read

Danish Coffee Domination, £80k Robot Kitchens & Why Loyalty Still Matters

Max Shipman
Max Shipman
Fresh Out The Oven: The New Hot Potato

Jan 28, 2026

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7 min read

Fresh Out The Oven: The New Hot Potato

Max Shipman
Max Shipman
My predictions for 2026.

Jan 14, 2026

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8 min read

My predictions for 2026.

Max Shipman
Max Shipman
My seven takeaways from this year

Dec 24, 2025

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8 min read

My seven takeaways from this year

Max Shipman
Max Shipman
Hot Potato

Hot Potato

Real stories, smart insights and practical strategies for hospitality builders - in under 5 minutes, every time


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