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Hot Potato

The brands, trends and ideas shaping UK hospitality, with a spicy take on the side. Every other Wednesday, five minutes to read.

Join hundreds of founders, operators and hospitality lovers already reading.

Written by

Max Shipman

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Featured Posts

Brand Spotlights

+1

Chickpea's Pub Playbook, The New Corner Shop & Hospitality's Latest Moves

Nov 4, 2026

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4 min read

Chickpea's Pub Playbook, The New Corner Shop & Hospitality's Latest Moves

How Chickpea Group is reinventing the British pub, why modern corner shops are thriving and five stories worth knowing.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

JENKI's Matcha Playbook, The Rise of Bakery Coffee & Why Collaboration Beats Competition

Oct 21, 2026

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4 min read

JENKI's Matcha Playbook, The Rise of Bakery Coffee & Why Collaboration Beats Competition

How JENKI made matcha a serious business, why bakeries are taking a bigger slice of the coffee market and why collaboration beats competition.

Max Shipman
Max Shipman

Brand Spotlights

+2

Sandwich Sandwich’s Growth Playbook, Why 4pm Is the New 9am & Why Experience Beats Product

Sep 30, 2026

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4 min read

Sandwich Sandwich’s Growth Playbook, Why 4pm Is the New 9am & Why Experience Beats Product

Sandwich Sandwich's growth playbook, why Blank Street's fastest-growing daypart is after 4pm, and what free coffee and AI discovery mean for operators.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

Yard Sale Pizza's Cult Following, The Rise of Niche Dessert Concepts & Why Your Menu Layout Matters More Than You Think

Sep 16, 2026

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4 min read

Yard Sale Pizza's Cult Following, The Rise of Niche Dessert Concepts & Why Your Menu Layout Matters More Than You Think

How Yard Sale Pizza grew to 19 London sites without ever needing to advertise, plus the rise of niche dessert shops and why menu layout matters.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

The Frozen Yoghurt Brand Printing Money, Why Wagamama Is Sponsoring Hyrox & How Nostalgia Wins Customers

Sep 2, 2026

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4 min read

The Frozen Yoghurt Brand Printing Money, Why Wagamama Is Sponsoring Hyrox & How Nostalgia Wins Customers

How Yo-Chi built a frozen yoghurt brand that's printing money (and opened a nightclub), why Wagamama is sponsoring Hyrox and how nostalgia wins customers.

Max Shipman
Max Shipman

Brand Spotlights

+2

The Coffee Brand Dominating with Drive Thrus, Why Independents Groups Are Winning & How To Make Sure Guests Remember You

Aug 19, 2026

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4 min read

The Coffee Brand Dominating with Drive Thrus, Why Independents Groups Are Winning & How To Make Sure Guests Remember You

How drive-thru coffee brand 7 Brew grew 4,000% with zero closures, why independent groups are winning and the freebie that wins loyalty for life.

Max Shipman
Max Shipman

Archive

Brand Spotlights

+2

How Rosslyn Cracked Coffee, The Handbag-Shaped Bun Box & The Funding Gap Nobody Talks About

Aug 5, 2026

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4 min read

How Rosslyn Cracked Coffee, The Handbag-Shaped Bun Box & The Funding Gap Nobody Talks About

How Rosslyn became one of Europe's best coffee shops, Bun House's handbag-shaped bun box and why funding is broken for early founders.

Max Shipman
Max Shipman

Brand Spotlights

+2

The Sushi Hot Dog That Cracked the High Street, The Menu Trick Boosting AOV By 30%, & Why Your Audience Is Your Next Revenue Stream

Jul 22, 2026

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4 min read

The Sushi Hot Dog That Cracked the High Street, The Menu Trick Boosting AOV By 30%, & Why Your Audience Is Your Next Revenue Stream

How SushiDog is taking grab-and-go sushi across the UK high street, a menu trick that could lift AOV by 30% and why your audience is your next revenue stream.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

The £1.5m Loaf, The Vending Machine Glow-Up & Football's Coming Home (For Hospitality)

Jul 8, 2026

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5 min read

The £1.5m Loaf, The Vending Machine Glow-Up & Football's Coming Home (For Hospitality)

Sourdough Sophia's £1.5m community-funded growth story, the US vending machine format the UK is missing and how the World Cup is filling pubs.

Max Shipman
Max Shipman

Brand Spotlights

+2

The Steak That Broke the Rules, Why Pod Hotels Are Winning & The Viral Wrap Hiding in a Corner Shop

Jun 24, 2026

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5 min read

The Steak That Broke the Rules, Why Pod Hotels Are Winning & The Viral Wrap Hiding in a Corner Shop

How Flat Iron built a £70m steak business from one cut, why pod hotels are filling up and the viral caesar wrap hidden in a Mayfair corner shop.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

1,100 Cookie Stores in 8 Years, Hospitality Is the New Front Door & The £100 Marketing Hack

Jun 10, 2026

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5 min read

1,100 Cookie Stores in 8 Years, Hospitality Is the New Front Door & The £100 Marketing Hack

How Crumbl opened 1,100 cookie stores in eight years, why hospitality is becoming the new front door for brands and a £100 marketing hack.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

The Bakery Built On Second Chances, Why Padel Is Your Next Big Opportunity & £898m On The Table This Summer

May 27, 2026

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5 min read

The Bakery Built On Second Chances, Why Padel Is Your Next Big Opportunity & £898m On The Table This Summer

How Dusty Knuckle built a bakery on second chances, why padel is a big opportunity and what £898m of World Cup spending means for your venue.

Max Shipman
Max Shipman

Brand Spotlights

+2

The Coffee Franchise That Broke The Rules, Deliveroo Gets Into Bookings & A Digitisation Wake-Up Call

May 13, 2026

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5 min read

The Coffee Franchise That Broke The Rules, Deliveroo Gets Into Bookings & A Digitisation Wake-Up Call

How Urban Baristas scaled speciality coffee as a franchise, why Deliveroo is moving into bookings and why reputation alone won't save you.

Max Shipman
Max Shipman

Brand Spotlights

+2

Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

Apr 29, 2026

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4 min read

Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

How Fireaway grew from one empty shop in Sutton to 160 sites and £60m, why functional drinks are taking over and the data that gives us hope.

Max Shipman
Max Shipman

Brand Spotlights

+2

The $48k Taco Van, Travel Hubs Are Booming & Why I'd Launch A Hospitality Business Right Now

Apr 15, 2026

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9 min read

The $48k Taco Van, Travel Hubs Are Booming & Why I'd Launch A Hospitality Business Right Now

How Tacombi grew from a $48k taco van into a Danny Meyer-backed business, why travel hubs are booming and why I'd launch a hospitality business right now.

Max Shipman
Max Shipman
Hot Potato

Hot Potato

The brands, trends and ideas shaping UK hospitality, with a spicy take on the side. Every other Wednesday, five minutes to read.


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