Max Shipman

Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

Apr 29, 2026

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4 min read

Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

Max Shipman

The $48k Taco Van, Travel Hubs Are Booming & Why I'd Launch A Hospitality Business Right Now

Apr 15, 2026

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9 min read

The $48k Taco Van, Travel Hubs Are Booming & Why I'd Launch A Hospitality Business Right Now

Max Shipman

Apr 1, 2026

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8 min read

The New Way to Reach Gen Z, The Regions are Winning & The Pie Brand You Haven't Heard Of

Max Shipman

Mar 18, 2026

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8 min read

The World's Most Famous Hot Dog, Bakeries on the Rise & A Franchising Warning

Max Shipman

Feb 25, 2026

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8 min read

New Openings, Vertical Farming & What Nick Jones Taught Me

Max Shipman

Feb 11, 2026

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8 min read

Danish Coffee Domination, £80k Robot Kitchens & Why Loyalty Still Matters

Max Shipman

Jan 28, 2026

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7 min read

Fresh Out The Oven: The New Hot Potato

Max Shipman

Jan 14, 2026

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8 min read

My predictions for 2026.

Max Shipman

Dec 24, 2025

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8 min read

My seven takeaways from this year

Max Shipman

The Fast Casual Revolution: How Michelin-Starred Chefs Are Reinventing Hospitality

Dec 10, 2025

•

9 min read

The Fast Casual Revolution: How Michelin-Starred Chefs Are Reinventing Hospitality

Max Shipman

How Two Brands Built Empires by Getting Smaller, Not Bigger

Nov 26, 2025

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8 min read

How Two Brands Built Empires by Getting Smaller, Not Bigger

Max Shipman

From Backyard Window to Celebrity-Backed Empire: The Pop Up Bagels Formula

Nov 12, 2025

•

10 min read

From Backyard Window to Celebrity-Backed Empire: The Pop Up Bagels Formula

Max Shipman

From Zero Ad Spend to Sold Out: Social Media's Hospitality Revolution

Oct 22, 2025

•

9 min read

From Zero Ad Spend to Sold Out: Social Media's Hospitality Revolution

Max Shipman

The Wellness Revolution Blurring Every Line in Hospitality

Oct 8, 2025

•

8 min read

The Wellness Revolution Blurring Every Line in Hospitality

Max Shipman

From Copenhagen Corner Shop to $2.4B IPO: The Joe & The Juice Formula

Sep 24, 2025

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9 min read

From Copenhagen Corner Shop to $2.4B IPO: The Joe & The Juice Formula

Max Shipman

Is Transport Dining's £4.8 Billion Revolution Worth Missing Your Flight For?

Sep 10, 2025

•

9 min read

Is Transport Dining's £4.8 Billion Revolution Worth Missing Your Flight For?

Max Shipman

Fashion's Unexpected Restaurant Empire: How Gucci Beat Gordon Ramsay

Aug 27, 2025

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8 min read

Fashion's Unexpected Restaurant Empire: How Gucci Beat Gordon Ramsay

Max Shipman

The Boozy Brighton Conversation That Built a £56M Burger Empire

Aug 13, 2025

•

9 min read

The Boozy Brighton Conversation That Built a £56M Burger Empire

Max Shipman

The Gen Z Dining Revolution: Are You Ready or Getting Left Behind?

Jul 30, 2025

•

9 min read

The Gen Z Dining Revolution: Are You Ready or Getting Left Behind?

Max Shipman

Jul 17, 2025

•

8 min read

The Subscription Revolution: Are You Missing the Boat or Dodging a Bullet?

Max Shipman

From Gut Feeling to Gold Standard: The Metrics That Matter Most

Jul 2, 2025

•

9 min read

From Gut Feeling to Gold Standard: The Metrics That Matter Most

Max Shipman

How Two Friends Turned £25k into a Billion-Dollar Peri-Peri Empire

Jun 18, 2025

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8 min read

How Two Friends Turned £25k into a Billion-Dollar Peri-Peri Empire

Max Shipman

The Transparency Dividend: How Honest Supply Chains Are Outperforming the Competition

Jun 4, 2025

•

9 min read

The Transparency Dividend: How Honest Supply Chains Are Outperforming the Competition

Max Shipman

Delivery Domination: Supercharge Your Delivery Sales This Summer

May 21, 2025

•

8 min read

Delivery Domination: Supercharge Your Delivery Sales This Summer

Max Shipman

Fusion, Fame & Fortune: How Nobu Transformed Culinary Boundaries

May 7, 2025

•

8 min read

Fusion, Fame & Fortune: How Nobu Transformed Culinary Boundaries

Max Shipman

Max Shipman

Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

The $48k Taco Van, Travel Hubs Are Booming & Why I'd Launch A Hospitality Business Right Now

The New Way to Reach Gen Z, The Regions are Winning & The Pie Brand You Haven't Heard Of

The World's Most Famous Hot Dog, Bakeries on the Rise & A Franchising Warning

New Openings, Vertical Farming & What Nick Jones Taught Me

Danish Coffee Domination, £80k Robot Kitchens & Why Loyalty Still Matters

Fresh Out The Oven: The New Hot Potato

My predictions for 2026.

My seven takeaways from this year

The Fast Casual Revolution: How Michelin-Starred Chefs Are Reinventing Hospitality

How Two Brands Built Empires by Getting Smaller, Not Bigger

From Backyard Window to Celebrity-Backed Empire: The Pop Up Bagels Formula

From Zero Ad Spend to Sold Out: Social Media's Hospitality Revolution

The Wellness Revolution Blurring Every Line in Hospitality

From Copenhagen Corner Shop to $2.4B IPO: The Joe & The Juice Formula

Is Transport Dining's £4.8 Billion Revolution Worth Missing Your Flight For?

Fashion's Unexpected Restaurant Empire: How Gucci Beat Gordon Ramsay

The Boozy Brighton Conversation That Built a £56M Burger Empire

The Gen Z Dining Revolution: Are You Ready or Getting Left Behind?

The Subscription Revolution: Are You Missing the Boat or Dodging a Bullet?

From Gut Feeling to Gold Standard: The Metrics That Matter Most

How Two Friends Turned £25k into a Billion-Dollar Peri-Peri Empire

The Transparency Dividend: How Honest Supply Chains Are Outperforming the Competition

Delivery Domination: Supercharge Your Delivery Sales This Summer

Fusion, Fame & Fortune: How Nobu Transformed Culinary Boundaries

Hot Potato

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