Max Shipman

Yard Sale Pizza's Cult Following, The Rise of Niche Dessert Concepts & Why Your Menu Layout Matters More Than You Think

Sep 16, 2026

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4 min read

Yard Sale Pizza's Cult Following, The Rise of Niche Dessert Concepts & Why Your Menu Layout Matters More Than You Think

Max Shipman

Sep 2, 2026

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4 min read

The Frozen Yoghurt Brand Printing Money, Why Wagamama Is Sponsoring Hyrox & How Nostalgia Wins Customers

Max Shipman

Aug 19, 2026

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4 min read

The Coffee Brand Dominating with Drive Thrus, Why Independents Groups Are Winning & How To Make Sure Guests Remember You

Max Shipman

How Rosslyn Cracked Coffee, The Handbag-Shaped Bun Box & The Funding Gap Nobody Talks About

Aug 5, 2026

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4 min read

How Rosslyn Cracked Coffee, The Handbag-Shaped Bun Box & The Funding Gap Nobody Talks About

Max Shipman

The Sushi Hot Dog That Cracked the High Street, The Menu Trick Boosting AOV By 30%, & Why Your Audience Is Your Next Revenue Stream

Jul 22, 2026

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4 min read

The Sushi Hot Dog That Cracked the High Street, The Menu Trick Boosting AOV By 30%, & Why Your Audience Is Your Next Revenue Stream

Max Shipman

The £1.5m Loaf, The Vending Machine Glow-Up & Football's Coming Home (For Hospitality)

Jul 8, 2026

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5 min read

The £1.5m Loaf, The Vending Machine Glow-Up & Football's Coming Home (For Hospitality)

Max Shipman

The Steak That Broke the Rules, Why Pod Hotels Are Winning & The Viral Wrap Hiding in a Corner Shop

Jun 24, 2026

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5 min read

The Steak That Broke the Rules, Why Pod Hotels Are Winning & The Viral Wrap Hiding in a Corner Shop

Max Shipman

1,100 Cookie Stores in 8 Years, Hospitality Is the New Front Door & The £100 Marketing Hack

Jun 10, 2026

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5 min read

1,100 Cookie Stores in 8 Years, Hospitality Is the New Front Door & The £100 Marketing Hack

Max Shipman

The Bakery Built On Second Chances, Why Padel Is Your Next Big Opportunity & £898m On The Table This Summer

May 27, 2026

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5 min read

The Bakery Built On Second Chances, Why Padel Is Your Next Big Opportunity & £898m On The Table This Summer

Max Shipman

The Coffee Franchise That Broke The Rules, Deliveroo Gets Into Bookings & A Digitisation Wake-Up Call

May 13, 2026

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5 min read

The Coffee Franchise That Broke The Rules, Deliveroo Gets Into Bookings & A Digitisation Wake-Up Call

Max Shipman

Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

Apr 29, 2026

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4 min read

Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

Max Shipman

The $48k Taco Van, Travel Hubs Are Booming & Why I'd Launch A Hospitality Business Right Now

Apr 15, 2026

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9 min read

The $48k Taco Van, Travel Hubs Are Booming & Why I'd Launch A Hospitality Business Right Now

Max Shipman

Apr 1, 2026

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8 min read

The New Way to Reach Gen Z, The Regions are Winning & The Pie Brand You Haven't Heard Of

Max Shipman

Mar 18, 2026

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8 min read

The World's Most Famous Hot Dog, Bakeries on the Rise & A Franchising Warning

Max Shipman

Feb 25, 2026

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8 min read

New Openings, Vertical Farming & What Nick Jones Taught Me

Max Shipman

Feb 11, 2026

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8 min read

Danish Coffee Domination, £80k Robot Kitchens & Why Loyalty Still Matters

Max Shipman

Jan 28, 2026

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7 min read

Fresh Out The Oven: The New Hot Potato

Max Shipman

Jan 14, 2026

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8 min read

My predictions for 2026.

Max Shipman

Dec 24, 2025

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8 min read

My seven takeaways from this year

Max Shipman

The Fast Casual Revolution: How Michelin-Starred Chefs Are Reinventing Hospitality

Dec 10, 2025

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9 min read

The Fast Casual Revolution: How Michelin-Starred Chefs Are Reinventing Hospitality

Max Shipman

How Two Brands Built Empires by Getting Smaller, Not Bigger

Nov 26, 2025

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8 min read

How Two Brands Built Empires by Getting Smaller, Not Bigger

Max Shipman

From Backyard Window to Celebrity-Backed Empire: The Pop Up Bagels Formula

Nov 12, 2025

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10 min read

From Backyard Window to Celebrity-Backed Empire: The Pop Up Bagels Formula

Max Shipman

From Zero Ad Spend to Sold Out: Social Media's Hospitality Revolution

Oct 22, 2025

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9 min read

From Zero Ad Spend to Sold Out: Social Media's Hospitality Revolution

Max Shipman

The Wellness Revolution Blurring Every Line in Hospitality

Oct 8, 2025

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8 min read

The Wellness Revolution Blurring Every Line in Hospitality

Max Shipman

From Copenhagen Corner Shop to $2.4B IPO: The Joe & The Juice Formula

Sep 24, 2025

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9 min read

From Copenhagen Corner Shop to $2.4B IPO: The Joe & The Juice Formula

Max Shipman