About Hot Potato
I'm Max, and I write Hot Potato. I've spent seven years in hospitality, including time at Just Eat, followed by four and a half years leading growth at Brand Your, a branded packaging company serving the hospitality sector. Most of that time was spent with founders and operators, hearing what was working, what wasn't and which brands everyone quietly wanted to copy.
Hot Potato is where I share what I'm seeing. Every other Wednesday I pick out the stories worth knowing, take a proper look at one brand doing something clever, flag a trend before it's everywhere and give my honest take on the industry. It takes about five minutes to read, and I try to make it the best five minutes of your morning (coffee optional, but encouraged).
Hot Potato is now my full-time focus, alongside Hot Potato Consultancy, where I help suppliers and operators with everything from commercial and marketing strategy to brand positioning, concept creation and development.
If you'd like to sponsor an issue, work together or chat all things hospitality, email me at [email protected].
Max Shipman, Founder, Hot Potato
Work with me
Alongside Hot Potato, I work with hospitality businesses and the suppliers who serve them, putting everything I've picked up from years of sitting down with founders and operators to work on your brand.
Consultancy. I help operators and suppliers with commercial and marketing strategy, brand positioning, and concept creation and development, whether you're shaping something new or sharpening a brand that's already trading.
Sponsorship. Hot Potato lands in the inboxes of hospitality founders, operators and fans every other Wednesday. If your brand is built for that crowd, sponsoring an issue is a friendly way to say hello.
The best first step is a short email about what you're working on, and we can take it from there over a coffee or a call. You'll find me at [email protected].
