LogoHot Potato
Archive
About
Work With Me
Login
Subscribe

Trends

The trends shaping UK hospitality, from wellness and protein menus to pod hotels, padel and our yearly predictions.

Brand Spotlights

+1

Chickpea's Pub Playbook, The New Corner Shop & Hospitality's Latest Moves

Nov 4, 2026

•

4 min read

Chickpea's Pub Playbook, The New Corner Shop & Hospitality's Latest Moves

How Chickpea Group is reinventing the British pub, why modern corner shops are thriving and five stories worth knowing.

Max Shipman
Max Shipman

Brand Spotlights

+2

Sandwich Sandwich’s Growth Playbook, Why 4pm Is the New 9am & Why Experience Beats Product

Sep 30, 2026

•

4 min read

Sandwich Sandwich’s Growth Playbook, Why 4pm Is the New 9am & Why Experience Beats Product

Sandwich Sandwich's growth playbook, why Blank Street's fastest-growing daypart is after 4pm, and what free coffee and AI discovery mean for operators.

Max Shipman
Max Shipman

Brand Spotlights

+2

The Steak That Broke the Rules, Why Pod Hotels Are Winning & The Viral Wrap Hiding in a Corner Shop

Jun 24, 2026

•

5 min read

The Steak That Broke the Rules, Why Pod Hotels Are Winning & The Viral Wrap Hiding in a Corner Shop

How Flat Iron built a £70m steak business from one cut, why pod hotels are filling up and the viral caesar wrap hidden in a Mayfair corner shop.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

The Bakery Built On Second Chances, Why Padel Is Your Next Big Opportunity & £898m On The Table This Summer

May 27, 2026

•

5 min read

The Bakery Built On Second Chances, Why Padel Is Your Next Big Opportunity & £898m On The Table This Summer

How Dusty Knuckle built a bakery on second chances, why padel is a big opportunity and what £898m of World Cup spending means for your venue.

Max Shipman
Max Shipman

Brand Spotlights

+2

Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

Apr 29, 2026

•

4 min read

Fireaway's £60m Formula, Functional Drinks Are Taking Over & The Data That Gives Us Hope

How Fireaway grew from one empty shop in Sutton to 160 sites and £60m, why functional drinks are taking over and the data that gives us hope.

Max Shipman
Max Shipman

Trends

+1

New Openings, Vertical Farming & What Nick Jones Taught Me

Feb 25, 2026

•

8 min read

New Openings, Vertical Farming & What Nick Jones Taught Me

Five lessons from Soho House founder Nick Jones, a farm growing beneath a London restaurant and the latest UK openings.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

Fresh Out The Oven: The New Hot Potato

Jan 28, 2026

•

7 min read

Fresh Out The Oven: The New Hot Potato

Van Leeuwen's $300k-a-day ice cream, The Salad Project's £9m raise, why dark kitchens are dying and the protein trend hitting UK menus.

Max Shipman
Max Shipman

Trends

My predictions for 2026.

Jan 14, 2026

•

8 min read

My predictions for 2026.

My predictions for UK hospitality in 2026, from wellness concepts and food halls to protein menus and founder-led content.

Max Shipman
Max Shipman

Trends

+1

My seven takeaways from this year

Dec 24, 2025

•

8 min read

My seven takeaways from this year

Seven lessons from hospitality in 2025, covering QSR growth, community loyalty, micro sites, fashion collaborations and AI.

Max Shipman
Max Shipman
Hot Potato

Hot Potato

The brands, trends and ideas shaping UK hospitality, with a spicy take on the side. Every other Wednesday, five minutes to read.


Home

Posts

Topics

Brand Spotlights

Coffee

Bakery & Sweet Treats

Quick Service & Fast Casual

Marketing & Loyalty

Growth & Funding

Trends

© 2026 Hot Potato.
beehiivPowered by beehiiv