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Bakery & Sweet Treats

Bakeries, cookies, ice cream, frozen yoghurt and dessert brands winning in hospitality, and how they grew.

Bakery & Sweet Treats

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JENKI's Matcha Playbook, The Rise of Bakery Coffee & Why Collaboration Beats Competition

Oct 21, 2026

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4 min read

JENKI's Matcha Playbook, The Rise of Bakery Coffee & Why Collaboration Beats Competition

How JENKI made matcha a serious business, why bakeries are taking a bigger slice of the coffee market and why collaboration beats competition.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

Yard Sale Pizza's Cult Following, The Rise of Niche Dessert Concepts & Why Your Menu Layout Matters More Than You Think

Sep 16, 2026

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4 min read

Yard Sale Pizza's Cult Following, The Rise of Niche Dessert Concepts & Why Your Menu Layout Matters More Than You Think

How Yard Sale Pizza grew to 19 London sites without ever needing to advertise, plus the rise of niche dessert shops and why menu layout matters.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

The Frozen Yoghurt Brand Printing Money, Why Wagamama Is Sponsoring Hyrox & How Nostalgia Wins Customers

Sep 2, 2026

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4 min read

The Frozen Yoghurt Brand Printing Money, Why Wagamama Is Sponsoring Hyrox & How Nostalgia Wins Customers

How Yo-Chi built a frozen yoghurt brand that's printing money (and opened a nightclub), why Wagamama is sponsoring Hyrox and how nostalgia wins customers.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

The £1.5m Loaf, The Vending Machine Glow-Up & Football's Coming Home (For Hospitality)

Jul 8, 2026

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5 min read

The £1.5m Loaf, The Vending Machine Glow-Up & Football's Coming Home (For Hospitality)

Sourdough Sophia's £1.5m community-funded growth story, the US vending machine format the UK is missing and how the World Cup is filling pubs.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

1,100 Cookie Stores in 8 Years, Hospitality Is the New Front Door & The £100 Marketing Hack

Jun 10, 2026

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5 min read

1,100 Cookie Stores in 8 Years, Hospitality Is the New Front Door & The £100 Marketing Hack

How Crumbl opened 1,100 cookie stores in eight years, why hospitality is becoming the new front door for brands and a £100 marketing hack.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

The Bakery Built On Second Chances, Why Padel Is Your Next Big Opportunity & £898m On The Table This Summer

May 27, 2026

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5 min read

The Bakery Built On Second Chances, Why Padel Is Your Next Big Opportunity & £898m On The Table This Summer

How Dusty Knuckle built a bakery on second chances, why padel is a big opportunity and what £898m of World Cup spending means for your venue.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

The World's Most Famous Hot Dog, Bakeries on the Rise & A Franchising Warning

Mar 18, 2026

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8 min read

The World's Most Famous Hot Dog, Bakeries on the Rise & A Franchising Warning

Iceland's most famous hot dog stand, the UK's bakery boom and why franchising might be hospitality's riskiest word right now.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

Fresh Out The Oven: The New Hot Potato

Jan 28, 2026

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7 min read

Fresh Out The Oven: The New Hot Potato

Van Leeuwen's $300k-a-day ice cream, The Salad Project's £9m raise, why dark kitchens are dying and the protein trend hitting UK menus.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

From Backyard Window to Celebrity-Backed Empire: The Pop Up Bagels Formula

Nov 12, 2025

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10 min read

From Backyard Window to Celebrity-Backed Empire: The Pop Up Bagels Formula

How Pop Up Bagels went from a backyard window to a celebrity-backed bagel business.

Max Shipman
Max Shipman
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The brands, trends and ideas shaping UK hospitality, with a spicy take on the side. Every other Wednesday, five minutes to read.


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