LogoHot Potato
Archive
About
Work With Me
Login
Subscribe

Marketing & Loyalty

Marketing ideas and loyalty lessons for hospitality operators, from cheap wins to building a following.

Bakery & Sweet Treats

+2

The Frozen Yoghurt Brand Printing Money, Why Wagamama Is Sponsoring Hyrox & How Nostalgia Wins Customers

Sep 2, 2026

•

4 min read

The Frozen Yoghurt Brand Printing Money, Why Wagamama Is Sponsoring Hyrox & How Nostalgia Wins Customers

How Yo-Chi built a frozen yoghurt brand that's printing money (and opened a nightclub), why Wagamama is sponsoring Hyrox and how nostalgia wins customers.

Max Shipman
Max Shipman

Brand Spotlights

+2

The Coffee Brand Dominating with Drive Thrus, Why Independents Groups Are Winning & How To Make Sure Guests Remember You

Aug 19, 2026

•

4 min read

The Coffee Brand Dominating with Drive Thrus, Why Independents Groups Are Winning & How To Make Sure Guests Remember You

How drive-thru coffee brand 7 Brew grew 4,000% with zero closures, why independent groups are winning and the freebie that wins loyalty for life.

Max Shipman
Max Shipman

Brand Spotlights

+2

The Sushi Hot Dog That Cracked the High Street, The Menu Trick Boosting AOV By 30%, & Why Your Audience Is Your Next Revenue Stream

Jul 22, 2026

•

4 min read

The Sushi Hot Dog That Cracked the High Street, The Menu Trick Boosting AOV By 30%, & Why Your Audience Is Your Next Revenue Stream

How SushiDog is taking grab-and-go sushi across the UK high street, a menu trick that could lift AOV by 30% and why your audience is your next revenue stream.

Max Shipman
Max Shipman

Bakery & Sweet Treats

+2

1,100 Cookie Stores in 8 Years, Hospitality Is the New Front Door & The £100 Marketing Hack

Jun 10, 2026

•

5 min read

1,100 Cookie Stores in 8 Years, Hospitality Is the New Front Door & The £100 Marketing Hack

How Crumbl opened 1,100 cookie stores in eight years, why hospitality is becoming the new front door for brands and a £100 marketing hack.

Max Shipman
Max Shipman

Brand Spotlights

+2

The New Way to Reach Gen Z, The Regions are Winning & The Pie Brand You Haven't Heard Of

Apr 1, 2026

•

8 min read

The New Way to Reach Gen Z, The Regions are Winning & The Pie Brand You Haven't Heard Of

Cardiff's Donald's Pies, why the regions are outgrowing London on openings and a new way to reach Gen Z.

Max Shipman
Max Shipman

Brand Spotlights

+2

Danish Coffee Domination, £80k Robot Kitchens & Why Loyalty Still Matters

Feb 11, 2026

•

8 min read

Danish Coffee Domination, £80k Robot Kitchens & Why Loyalty Still Matters

How Hagen grew to 21 UK sites with no wall menus, Moley's £80k robot kitchen and what customer loyalty really means.

Max Shipman
Max Shipman

Trends

+1

My seven takeaways from this year

Dec 24, 2025

•

8 min read

My seven takeaways from this year

Seven lessons from hospitality in 2025, covering QSR growth, community loyalty, micro sites, fashion collaborations and AI.

Max Shipman
Max Shipman
Hot Potato

Hot Potato

The brands, trends and ideas shaping UK hospitality, with a spicy take on the side. Every other Wednesday, five minutes to read.


Home

Posts

Topics

Brand Spotlights

Coffee

Bakery & Sweet Treats

Quick Service & Fast Casual

Marketing & Loyalty

Growth & Funding

Trends

© 2026 Hot Potato.
beehiivPowered by beehiiv